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TripAdvisor’s new rating display suspended after five days

TripAdvisor has been collecting ratings for hotels and other products such as activities, restaurants and attractions since November last year, a process where users could simply score a property on a scale of one to five, without leaving an actual review.

The site officially started showing the ratings against products earlier this week, but an outpouring of negative comments about its launch on forums and the hotel management centre intranet has led to it suspending the feature.

The rating was displayed on product pages alongside the information such as number of reviews, website (if applicable), link to booking services. But a sudden influx of ratings from mysterious reviewers that had not been particularly active elsewhere on the site for months on end had prompted significant disquiet.

TripAdvisor says it has not used the rating data to influence the Popularity Index used on the site position a product in terms of overall ranking. The collection of the data was seen as a purely separate part of the user generated content element of TripAdvisor.

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